How to GTM on Carbon Accounting Services
Designed for Business Development / Client Relationship Managers, Directors, and Partners at Accounting and Advisory Firms.
🎙️ How to GTM on Carbon Accounting Services
Join Jess as she shares her insights on how to go to market and pitch to clients on carbon accounting services. Prior to Sumday, Jess was a Partner at an accounting firm leading their GTM strategy and brought in a quarter of a million revenue in 6 months for their carbon accounting services.
Who is it for?
This course is designed for Business Development / Client Relationship Managers, Directors, and Partners at Accounting and Advisory Firms.
What does the GTM course cover?
In this course Jess will guide you through key messaging and actions:
Chapter 1 - ❓ What is the “problem” you’re solving?
Chapter 2 - 👤 Who needs the service?
Chapter 3 - 🧩 How do we solve the problem?
Chapter 4 - 📣 Building Awareness
Chapter 5 - 💜 Connecting with your clients
Chapter 6 - 💰 Pricing your service
6 Chapters including videos and handy key takeaways. The course is designed to be self-paced, we estimate the total course will take 1 hour to complete.
Module 1: What is the “problem” you’re solving?
Video: 5 minutes
Chapters: 2
Module Objectives:
- Understand the key challenges businesses face regarding carbon accounting and emissions reporting.
- Identify how carbon accounting services can address these challenges through measurement, reporting, and reduction strategies.
Module 2: Who needs the service?
Video: 6 minutes
Chapters: 2
Module Objectives:
- Learn how to identify the key client groups that require carbon accounting services, from compliance-driven clients to those making green claims.
- Tailor your approach to these specific client needs to create valuable opportunities and quick wins.
Module 3: How do we solve the problem?
Video: 8 minutes
Chapters: 2
Module Objectives:
- Understand the different carbon accounting service offerings, such as baseline emissions assessments and Scope 3 engagement.
- Learn how to position and deliver these services effectively to solve client problems.
Module 4: Building Awareness
Video: 5 minutes
Chapters: 2
Module Objectives:
- Learn how to tailor your marketing and communication strategies to clearly convey the carbon accounting services you offer.
- Refine proposals and pitches to focus on specific client pain points and deliverables, establishing your firm as a trusted partner.
Module 5: Connecting with your clients
Video: 4 minutes
Chapters: 2
Module Objectives:
- Understand the opportunity to build stronger client relationships by integrating carbon accounting services into existing teams and workflows.
- Understand the value with upskilling your existing team to confidently deliver carbon accounting services.
Module 6: Pricing your service
Video: 6 minutes
Chapters: 2
Module Objectives:
- Gain an overview on the different pricing models for carbon accounting services