Your Sumday Profile isn’t just a page with data - it’s your sustainability showcase. It’s the place where customers, investors, suppliers, and your community see the real story behind your numbers.
Think of it as your company’s sustainability homepage: part credibility, part storytelling, part inspiration. Here’s how to make yours unforgettable.
See a Demo Profile here for inspiration.
Imagine this:
A potential client clicks your profile link in a proposal. Instead of a dry PDF, they land on a vibrant page:
Your story upfront,
A gallery of climate and community initiatives,
Clear emissions numbers with a downloadable report,
An advisor badge showing third-party credibility.
That’s not just compliance — that’s competitive advantage.
Making Your Profile Shine
A great profile isn’t just “filled out” — it’s curated to feel like a sustainability microsite.
Top Tips to Stand Out
Add images for every section — visuals make actions tangible.
Adjust the colour theme to match your brand (click the three dots in the top right > customise theme)
Keep text short, clear, and human.
Use your profile link everywhere: email signatures, proposals, website footer, LinkedIn.
Update regularly — your journey evolves, and your profile should too.
Us the 'Suggest' button in each section as a starting point to assist in drafting your story
Our Actions: Show What You’re Doing
Actions make your story real. This section is where you highlight the initiatives, big or small, that demonstrate progress.
How to Identify Your Actions
Not sure what to include? Start by asking:
What changes have we made in the last year to reduce our footprint?
How are we supporting our staff, suppliers, or community?
Do we have any policies, programs, or practices that make us proud?
What’s one initiative that sets us apart from competitors?
Common places to look:
Procurement (e.g. switching to local or ethical suppliers)
Operations (e.g. reducing waste, energy efficiency)
People & Culture (e.g. diversity, training, wellbeing)
Community involvement (e.g. donations, volunteering)
Use Suggest ✨ for inspiration
If you’re struggling to write up the details of an action, use the AI Suggest tool when drafting each Profile section Sumday. Just enter a few key points (e.g. “we switched to renewable energy contract in 2024”) and the tool will draft a clear, professional description for you. You can then tweak it to make it sound like your business.
Example Actions by Category
Climate
Switched to 100% renewable electricity in 2024
Set a science-based emissions reduction target
Community
Sponsor local school garden programs
Provide staff with two paid volunteer days per year
Diversity
Introduced inclusive hiring policies
Ran staff training on unconscious bias
Waste
Eliminated single-use plastics in packaging
Started a recycling program for office waste
Energy
Installed rooftop solar panels
Upgraded to LED lighting across all stores
Charity
Donate 1% of profits to environmental causes
Match staff fundraising efforts
💡 Pro Tip: Add images and supporting documents (certificates, policies, reports) to boost credibility.
Emissions: The Backbone of Your Profile
Your emissions data is what transforms your profile from storytelling to credibility.
Best Practice
Share your most recent closed financial year.
If possible, attach a downloadable report (like a completed Sumday Carbon Baseline Report).
Add an Action about measuring your emissions and include commentary on your emission performance such as:
“In FY2024, our total emissions were 3,200 tCO₂e. By switching to renewable energy, we reduced Scope 2 emissions by 15% compared to the previous year. Our target is a 50% reduction in Scope 1 and 2 emissions by 2030.”
Pro Tip: Show trends - stakeholders love to see year-on-year change, not just a single number.
Advisor: Build Trust with Third-Party Support
Worked with an advisor? Show it off! This signals that your data isn’t just self-reported — it’s credible.
What to include:
Advisor logo
Company name
Link to their website
Why it matters:
Builds confidence in your numbers
Recognises expert contribution
Shows you’re serious about doing sustainability properly