Sustainability isn’t just about reporting — it’s about relevance in a changing workforce.
In today’s competitive job market, standing out matters more than ever. Whether you’re trying to hire top accountants or help clients retain great people, sustainability is becoming a critical differentiator.
For many employees, especially the next generation of talent, sustainability isn’t a bonus. It’s a baseline. They’re choosing where to work based on what businesses stand for, and how seriously they take their impact.
Consider the data:
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Nearly 40% of employees have chosen one job over another based on an organisation’s sustainability practices.
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70% say those practices influence their decision to stay.
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Over 60% of business leaders say talent attraction and retention is a key benefit of their sustainability efforts.
So what does this mean for your firm?
It means carbon accounting is no longer just about emissions. It’s about employer brand, team culture, and future-readiness, for you and your clients.
When your clients can show progress on sustainability, even through a simple Sumday Profile or emissions estimate, they’re not just reporting numbers. They’re sending a message: this is a place where purpose and progress matter. That helps them hire better and keep great people.
And it applies to your firm too.
In a market where finding and keeping high-performing accountants and bookkeepers is tough, being able to say “we’re upskilling in the future of accounting” is a huge plus. Offering training in carbon accounting isn’t just valuable for clients, it’s a meaningful development opportunity for your team.
Whether you’re building out a full service or just getting started, this is a chance to strengthen your talent strategy while delivering impact to clients.