How to Market Carbon Accounting to Small Business Clients

It just take a few simple steps to add some extra value to your clients. Here's how to get the word out and create early momentum:

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✅ 1. Share on LinkedIn: Let People Know You’re in the Directory

Post a quick update to your LinkedIn or firm page announcing you’re now listed as a Sumday advisor.
[Download your LinkedIn asset

💡 Tip: Add a sentence about how your firm is supporting small businesses to get started with credible, simple carbon profiles.


 

✅ 2. Tell Clients About the Sumday x Xero Partnership

Many clients don’t realise this service is free through Xero. Let them know you're ready to help.
[Download the client-facing one-pager →]

 


✅ 3. Email Your Clients or Add to Your Newsletter

Here’s a simple email you can send as-is or tweak to suit your tone:

 

📧 Client Email Template - Xero Clients

Subject: A Simple Way to Show You're Taking Action on Sustainability

Body:We’ve partnered with Sumday, a carbon accounting platform backed by Xero, to help small businesses like yours confidently share what you’re doing on climate. Here's an example of a small plumbing business using Sumday. 

If you’ve started getting questions from customers, employees, or tenders about sustainability — or you just want to get ahead — you can now for free. 

  • Create a credible public profile

  • Do a quick emissions estimate

  • Share the good work you’re already doing — without over claiming

It only takes a few minutes to get started, and it’s included at no extra cost as part of your Xero subscription.

 

👉 You can do it yourself at sumday.io, or just reply and we’ll help you set it up.

 


🗞️ Newsletter Blurb

New: Build Your Sustainability Profile in Minutes
We’ve partnered with Sumday and Xero to help small businesses create a credible carbon profile and quick emissions estimate. It’s a great way to show what you're doing on sustainability — especially if you're getting questions from customers, tenders, or your team or you just want to get ahead and showcase your great work. 

👉 Get started now at sumday.io or contact us and we’ll set it up with you.

 


✅ 4. Connect 5 Clients and Set Up a Profile

Start by picking 5 clients who’d benefit from this. Create a quick estimate and Sumday Profile for them. It’s fast, impactful, and a great development task for junior team members. You can use this as case studies for other clients. 

 

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